Mobile Marketing: With billions of mobile phones around the world with greater penetration than the PC, the potential for advertising and market is huge. Although the current spend on mobile ads is a drop in the bucket of the $500 billion dollar ad market, the upside looks good.
Mobile Phone Apps: 3rd party applications ranging from business productivity to game downloads offer a viable business opportunity. Simple apps like Ocarina allowing iPhone users a way to turn their phone into a wind instrument is a top 99 cent download.
Apple, RIM and other companies provide a third party application developers fund to fuel investment in the app development market.
Mobile Web Design: It would seem most web sites are mobile ready but mobile readiness is far from
business web development radar. The challenge of fitting web pages on tiny screens for multiple devices with easy navigation is a market need for a long time coming.
Location Based Services: Cameras in the phone were a killer application but now having GPS (Global Positioning Satellite) on the mobile phones provides a host of new business opportunities.
The combination of social networking and GPS provides exciting opportunities in allowing users to update friends on one’s location and tag favorite place.
Accessorize: From fashion conscious teens to savvy soccer moms, the need to customize, personalize and bling out your cell phone is a strong market. Smartphones Experts, a network of mobile phone e-commerce stores, grew from under $500,000 in revenue to over $16 million in 3 short years.
Starting a mobile phone business is a continued market opportunity and with more consumers looking to upgrade from a cell phone to a smartphone, the future looks bright for this business.
